Posts Tagged Artificial General Intelligence (AGI)
Unlocking the Potential of Generative AI for Synthetic Data Generation
Posted by Gary A. Stafford in AI/ML, Cloud, Enterprise Software Development, Machine Learning, Python, Software Development, Technology Consulting on April 18, 2023
Explore the capabilities and applications of generative AI to create realistic synthetic data for software development, analytics, and machine learning

Introduction
Generative AI refers to a class of artificial intelligence algorithms capable of generating new data similar to a given dataset. These algorithms learn the underlying patterns and relationships in the data and use this knowledge to create new data consistent with the original dataset. Generative AI is a rapidly evolving field that has the potential to revolutionize the way we generate and use data.
Generative AI can generate synthetic data based on patterns and relationships learned from actual data. This ability to generate synthetic data has numerous applications, from creating realistic virtual environments for training and simulation to generating new data for machine learning models. In this article, we will explore the capabilities of generative AI and its potential to generate synthetic data, both directly and indirectly, for software development, data analytics, and machine learning.
Common Forms of Synthetic Data
According to AltexSoft, in their article Synthetic Data for Machine Learning: its Nature, Types, and Ways of Generation, common forms of synthetic data include:
- Tabular data: This type of synthetic data is often used to generate datasets that resemble real-world data in terms of structure and statistical properties.
- Time series data: This type of synthetic data generates datasets that resemble real-world time series data. It is commonly used when real-world time series data is unavailable or too expensive.
- Image and video data: This synthetic data is used to generate realistic images and videos for training machine learning models or simulations.
- Text data: This synthetic data generates realistic text for natural language processing tasks or for generating training data for machine learning models.
- Sound data: This synthetic data generates realistic sound for training machine learning models or simulations.
Synthetic Tabular Data Types
Synthetic tabular data refers to artificially generated datasets that resemble real-world tabular data in terms of structure and statistical properties. Tabular data is organized into rows and columns, like tables or spreadsheets. Some specific types of synthetic tabular data include:
- Financial data: Synthetic datasets that resemble real-world financial data such as bank transactions, stock prices, or credit card information.
- Customer data: Synthetic datasets that resemble real-world customer data, such as purchase history, demographic information, or customer behavior.
- Medical data: Synthetic datasets that resemble real-world medical data, such as patient records, medical test results, or treatment history.
- Sensor data: Synthetic datasets that resemble real-world sensor data such as temperature readings, humidity levels, or air quality measurements.
- Sales data: Synthetic datasets that resemble real-world sales data, such as sales transactions, product information, or customer behavior.
- Inventory data: Synthetic datasets that resemble real-world inventory data, such as stock levels, product information, or supplier information.
- Marketing data: Synthetic datasets that resemble real-world marketing data, such as campaign performance, customer behavior, or market trends.
- Human resources data: Synthetic datasets that resemble real-world human resources data, such as employee records, performance evaluations, or salary information.
Challenges with Creating Synthetic Data
According to sources including Towards Data Science, enov8, and J.P. Morgan, there are several challenges in creating synthetic data, including:
- Technical difficulty: Properly modeling complex real-world behaviors such as synthetic data is challenging, given available technologies.
- Biased behavior: The flexible nature of synthetic data makes it prone to potentially biased results.
- Privacy concerns: Care must be taken to ensure synthetic data does not reveal sensitive information.
- Quality of the data model: If the quality of the data model is not high, wrong conclusions can be reached.
- Time and effort: Synthetic data generation requires time and effort.
Difficult Patterns and Behaviors to Model
Many patterns and behaviors can be challenging to model in synthetic data, for example:
- Rare events: If certain events rarely occur in the real world, generating synthetic data that accurately reflects their distribution can be difficult.
- Complex relationships: Synthetic data generators may struggle to capture complex relationships between variables, such as non-linear interactions, feedback loops, or conditional dependencies.
- Contextual variability: Contextual factors, such as time, location, or individual differences, can have a significant impact on the distribution of data. Modeling this variability accurately can be challenging.
- Outliers and anomalies: Synthetic data generators may be unable to generate outliers or anomalies that are realistic and representative of the real world.
- Dynamic data: If the data is dynamic and changes over time, it can be challenging to generate synthetic data that captures these changes accurately.
- Unobserved variables: Sometimes, variables may be necessary for understanding the data distribution but are not directly observable. These variables can be challenging to model in synthetic data.
- Data bias: If the real-world data is biased in some way, such as over-representation of certain groups or under-representation of others, it can be challenging to generate synthetic data that is unbiased and representative of the population.
- Time-dependent patterns: If the data exhibits time-dependent patterns, such as seasonality or trends, it can be challenging to generate synthetic data that accurately reflects them.
- Spatial patterns: If the data has a spatial component, such as location data or images, it can be challenging to generate synthetic data that captures the spatial patterns realistically.
- Data sparsity: If the data is sparse or incomplete, it can be difficult to generate synthetic data that accurately reflects the distribution of the entire dataset.
- Human behavior: If the data involves human behavior, such as in social science or behavioral economics, it can be challenging to model the complex and nuanced behaviors of individuals and groups.
- Sensitive or confidential information: In some cases, the data may contain sensitive or confidential information that cannot be shared, making it challenging to generate synthetic data that preserves privacy while accurately reflecting the underlying distribution.
Overall, many patterns can be challenging to model accurately in synthetic data. It often requires careful consideration of the specific data characteristics and the synthetic data generation techniques’ limitations.
Easily Modeled Patterns and Behaviors
There are many simple and well-understood patterns that can be easily modeled in synthetic data, for example:
- Randomness: If the data is purely random, it can be easily generated using a random number generator or other simple techniques.
- Gaussian distribution: If the data follows a Gaussian or normal distribution, it can be generated using a Gaussian random number generator.
- Uniform distribution: If the data follows a uniform distribution, it can be easily generated using a uniform random number generator.
- Linear relationships: If the data follows a linear relationship between variables, it can be modeled using simple linear regression techniques.
- Categorical variables: If the data consists of categorical variables, such as gender or occupation, it can be generated using a categorical distribution.
- Text data: If the data consists of text, it can be generated using natural language processing techniques, such as language models or text generation algorithms.
- Time series: If the data consists of time series data, such as stock prices or weather data, it can be generated using time series models, such as Autoregressive integrated moving average (ARIMA) or Long short-term memory (LSTM).
- Seasonality: If the data exhibits seasonal patterns, such as higher sales data during holiday periods, it can be generated using seasonal time series models.
- Proportions and percentages: If the data consists of proportions or percentages, such as product sales distribution across different regions, it can be generated using beta or Dirichlet distributions.
- Multivariate normal distribution: If the data follows a multivariate normal distribution, it can be generated using a multivariate Gaussian random number generator.
- Networks: If the data consists of network or graph data, such as social networks or transportation networks, it can be generated using network models, such as Erdos-Renyi or Barabasi-Albert models.
- Binary data: If the data consists of binary data, such as whether a customer churned, it can be generated using a Bernoulli distribution.
- Geospatial data: If it involves geospatial data, such as the location of points of interest, it can be easily using geospatial models, such as point processes or spatial point patterns.
- Customer behaviors: If the data involves customer behaviors, such as browsing or purchase histories, it can be generated using customer journey models, such as Markov models.
In general, simple and well-understood patterns can be easily modeled using synthetic data techniques. In contrast, more complex and nuanced patterns may require more sophisticated modeling techniques and a deeper understanding of the underlying data characteristics.
Creating Synthetic Data with Generative AI
We can use many popular generative AI-powered tools to create synthetic data for testing applications, constructing analytics pipelines, and building machine learning models. Tools include OpenAI ChatGPT, Microsoft’s all-new Bing Chat, ChatSonic, Tabnine, GitHub Copilot, and Amazon CodeWhisperer. For more information on these tools, check out my recent blog post:
Accelerating Development with Generative AI-Powered Coding Tools
Explore six popular generative AI-powered tools, including ChatGPT, Copilot, CodeWhisperer, Tabnine, Bing, and…garystafford.medium.com
Let’s start with a simple example of generating synthetic sales data. Suppose we have created a new sales forecasting application for coffee shops that we need to test using synthetic data. We might start by prompting a generative AI tool like OpenAI’s ChatGPT for some data:
Create a CSV file with 25 random sales records for a coffee shop.
Each record should include the following fields:
- id (incrementing integer starting at 1)
- date (random date between 1/1/2022 and 12/31/2022)
- time (random time between 6:00am and 9:00pm in 1-minute increments)
- product_id (incrementing integer starting at 1)
- product
- calories
- price in USD
- type (drink or food)
- quantity (random integer between 1 and 3)
- amount (price * quantity)
- payment type (cash, credit, debit, or gift card)
The content and structure of a prompt can vary, and this can strongly influence ChatGPT’s response. Based on the above prompt, the results were accurate but not very useful for testing our application in this format. ChatGPT cannot create a physical CSV file. Furthermore, ChatGPT’s response length is limited; only about twenty records were returned. According to ChatGPT, in general, ChatGPT can generate responses of up to 2,048 tokens, the maximum output length allowed by the GPT-3 model.

Instead of outputting the actual synthetic data, we could ask ChatGPT to write a program that can, in turn, generate the synthetic data. This option is certainly more scalable. Let’s prompt ChatGPT to write a Python program to generate synthetic sales data with the same characteristics as before:
Create a Python3 program to generate 100 sales of common items
sold in a coffee shop. The data should be written to a CSV file
and include a header row. Each record should include the following fields:
- id (incrementing integer starting at 1)
- date (random date between 1/1/2022 and 12/31/2022)
- time (random time between 6:00am and 9:00pm in 1-minute increments)
- product_id (incrementing integer starting at 1)
- product
- calories
- price in USD
- type (drink or food)
- quantity (random integer between 1 and 3)
- amount (price * quantity)
- payment type (cash, credit, debit, or gift card)
Using a single concise prompt, ChatGPT generated a complete Python program, including code comments, to generate synthetic sales data. Unfortunately, given ChatGPT’s response size limitation, the coffee shop menu was limited to just six items. Reprompting for more items would result in the truncation of the output and, thus, the program, making it unrunnable. Instead, we could use an additional prompt to generate a longer Python list of menu items and combine the two pieces of code in our IDE. Regardless, we will still need to copy and paste the code into our IDE to review, debug, test, and run.

ChatGPT’s Python program, copied and pasted into VS Code, ran without modifications, and wrote 100 synthetic sales records to a CSV file!

Using IDE-based Generative AI Tools
Although generating synthetic data directly or snippets of code in chat-based generative AI tools are helpful for limited use cases, writing code in IDE gives us several advantages:
- Code does not need to be copied and pasted from external sources into an IDE
- Consecutive lines of code, method, and block code completion overcome the single response size limits of chat-based tools like OpenAI ChatGPT
- Code can be reused and adapted to evolving use cases over time
- Python interpreter and debugger or equivalent for other languages
- Automatic code formatting, linting, and code style enforcement
- Unit, integration, and functional testing
- Static code analysis (SCA)
- Vulnerability scanning
- IntelliSense for code completion
- Source code management (SCM) / version control
Let’s use the same techniques we used with ChatGPT, but from within an IDE to generate three types of synthetic data. We will choose Microsoft’s VS Code with GitHub Copilot and Python as our programming language.

Source Code
All the code examples shown in this post can be found on GitHub.
Example #1: Coffee Shop Sales Data
First, we will start by outlining the program’s objective using code comments on the top of our Python file. This detailed context helps us to clearly express our goal and enables Copilot to generate an accurate response.
# Write a program that creates synthetic sales data for a coffee shop.
# The program should accept a command line argument that specifies the number of records to generate.
# The program should write the sales data to a file called 'coffee_shop_sales_data.csv'.
# The program should contain the following functions:
# - main() function that calls the other functions
# - function that returns one random product from a list of dictionaries
# - function that returns a dictionary containing one sales record
# - function that writes the sales records to a file
Following the import statements also generated with the assistance of Copilot, we will write the first function to return a random product from a list of 25 products. Again, we will use code comments as a prompt to generate the code. Copilot was able to generate 100% of the function’s code from the comments.
# Write a function to create list of dictionaries.
# The list of dictionaries should contain 15 drink items and 10 food items sold in a coffee shop.
# Include the product id, product name, calories, price, and type (Food or Drink).
# Capilize the first letter of each product name.
# Return a random item from the list of dictionaries.
Below is an example of Copilot’s ability to generate complete lines of code. Ultimately, it generated 100% of the function including choosing the items sold in a coffee shop, with a reasonable price and caloric count. Copilot is not limited to just understanding code.

Next, we will write a function to return a random sales record.
# Write a function to return a random sales record.
# The record should be a dictionary with the following fields:
# - id (an incrementing integer starting at 1)
# - date (a random date between 1/1/2022 and 12/31/2022)
# - time (a random time between 6:00am and 9:00pm in 1 minute increments)
# - product_id, product, calories, price, and type (from the get_product function)
# - quantity (a random integer between 1 and 3)
# - amount (price * quantity)
# - payment type (Cash, Credit, Debit, Gift Card, Apple Pay, Google Pay, or Venmo)
Again, Copilot generated 100% of the function’s code as a single block based on the code comments.

Lastly, we will create a function to write the sales data into a CSV file using Copilot’s help.
# Write a function to write the sales records to a CSV file called 'coffee_shop_sales.csv'.
# Use an input parameter to specify the number of records to write.
# The CSV file must have a header row and be comma delimited.
# All string values must be enclosed in double quotes.
Again below, we see an example of Copilot’s ability to generate an entire Python function. I needed to correct a few problems with the generated code. First, there was a lack of quotes for string values, which I added to the function (quotechar='"', quoting=csv.QUOTE_NONNUMERIC
). Also, the function was missing a key line of code, sale = get_sales_record()
, which would have caused the code to fail. Remember, just because the code was generated does not mean it is correct.

Here is the complete program that creates synthetic sales data for a coffee shop with Copilot assistance:
Copilot generated an astounding 80–85% of the program’s final code. The initial program took 10–15 minutes to write using code comments. I then added a few new features, including the ability to pass in the record count on the command line and the hash-based transaction id, which took another 5 minutes. Finally, I used GitHub Code Brushes to optimize the code and generate the Python docstrings, and Black Formatter and Flake8 extensions to format and lint, all of which took less than 5 minutes. With testing and debugging, the total time was about 25–30 minutes.
The most significant difference with Copilot was that I never had to leave the IDE to look up code references or find existing sales datasets or even a coffee shop menu to duplicate. The code, as well as the list of products, price, calories, and product type, were all generated by Copilot.
To make this example more realistic, you could use Copilot’s assistance to write algorithms capable of reflecting daily, weekly, and seasonal variations in product choice and sales volumes. This might include simulating increased sales during the busy morning rush hour or a preference for iced drinks in the summer months versus hot drinks during the winter months.
Here is an example of the synthetic sales data output by the example application:
Example #2: Residential Address Data
We could use these same techniques to generate a list of residential addresses. To start, we can prompt Copilot for the values in a list of common street names and street types in the United States:
# Write a function that creates a list of common street names
# in the United States, in alphabetical order.
# List should be in alphabetical order. Each name should be unique.
# Return a random street name.
def get_street_name():
street_names = [
"Ash", "Bend", "Bluff", "Branch", "Bridge", "Broadway", "Brook", "Burg",
"Bury", "Canyon", "Cape", "Cedar", "Cove", "Creek", "Crest", "Crossing",
"Dale", "Dam", "Divide", "Downs", "Elm", "Estates", "Falls", "Fifth",
"First", "Fork", "Fourth", "Glen", "Green", "Grove", "Harbor", "Heights",
"Hickory", "Hill", "Hollow", "Island", "Isle", "Knoll", "Lake", "Landing",
...
]
return random.choice(street_names)
# Write a function that creates a list of common street types
# in the United States, in alphabetical order.
# List should be in alphabetical order. Each name should be unique.
# Return a random street type.
def get_street_type():
street_types = [
"Alley", "Avenue", "Bend", "Bluff", "Boulevard", "Branch", "Bridge", "Brook",
"Burg", "Circle", "Commons", "Court", "Drive", "Highway", "Lane", "Parkway",
"Place", "Road", "Square", "Street", "Terrace", "Trail", "Way"
]
return random.choice(street_types)
Next, we can create a function that returns a property type based on a categorical distribution of common residential property types with the prompt:
# Write a function to return a random property type.
# Accept a random value between 0 and 1 as an input parameter.
# The function must return one of the following values based on the %:
# 63% Single-family, 26% Multi-family, 4% Condo,
# 3% Townhouse, 2% Mobile home, 1% Farm, 1% Other.
Again, Copilot generated 100% of the function’s code as a single block based on the code comments.

Additionally, we could have Copilot help us generate a list of the 50 largest cities in the United States with state, zip code, and population, with the prompt:
# Write a function to returns the 50 largest cities in the United States.
# List should be sorted in descending order by population.
# Include the city, state abbreviation, zip code, and population.
# Return a list of dictionaries.
Once again, Copilot generated 100% of the function’s code using a combination of single lines and code blocks based on the code comments.

When randomly choosing a city, we can use a categorical distribution of populations of all the cities to control the distribution of cities in the final synthetic dataset. For example, there will be more addresses in larger cities like New York City or Los Angeles than in smaller cities like Buffalo or Virginia Beach, with the prompt:
# Write a function that calculates the total population of the list of cities.
# Add a 'pcnt_of_total_population' and 'pcnt_running_total' columns to list.
# Returns a sorted list of cities by population.
Here is the complete program that creates synthetic US-based address data with Copilot assistance:
To make this example more realistic, you could use Copilot’s assistance to write algorithms capable of accurately reflecting assessed property values based on the type of residence and the zip code.
Here is an example of the synthetic US-based residential address data output by the example application:
Example #3: Demographic Data
We could use the same techniques again to generate synthetic demographic data. With the assistance of Copilot, we can write functions that randomly return typical feminine or masculine first names (forenames) and common last names (surnames) found in the United States, for this use case.
# Write a function that generates a list of common feminine first names in the United States.
# List should be in alphabetical order.
# Each name should be unique.
# Return random first name.
def get_first_name_feminine():
first_name_feminine = [
"Alice", "Amanda", "Amy", "Angela", "Ann", "Anna", "Barbara", "Betty",
"Brenda", "Carol", "Carolyn", "Catherine", "Christine", "Cynthia", "Deborah", "Debra",
"Diane", "Donna", "Doris", "Dorothy", "Elizabeth", "Frances", "Gloria", "Heather",
"Helen", "Janet", "Jennifer", "Jessica", "Joyce", "Julie", "Karen", "Kathleen", "Kimberly",
]
return random.choice(first_name_feminine)
With the assistance of Copilot, we can also write functions that return demographic information, such as age, gender, race, marital status, religion, and political affiliation. Similar to the previous sales data example, we can influence the final synthetic dataset based on categorical distributions of different demographic categories, for instance, with the prompt:
# Write a function that returns a person's martial status.
# Accept a random value between 0 and 1 as an input parameter.
# The function must return one of the following values based on the %:
# 50% Married, 33% Single, 17% Unknown.
def get_martial_status(rnd_value):
if rnd_value < 0.50:
return "Married"
elif rnd_value < 0.83:
return "Single"
else:
return "Unknown"
By altering the categorical distributions, we can quickly alter the resulting synthetic dataset to reflect differing demographic characteristics: an older or younger population, the predominance of a single race, religious affiliation, or marital status, or the ratio of males to females.
Next, we can use a Gaussian distribution (aka normal distribution) to return the year of birth in a bell-shaped curve, given a mean year and a standard deviation, using Python’s random.normalvariate
function.
# Write a function that generates a normal distribution of date of births.
# with a mean year of 1975 and a standard deviation of 10.
# Return random date of birth as a string in the format YYYY-MM-DD
def get_dob():
day_of_year = random.randint(1, 365)
year_of_birth = int(random.normalvariate(1975, 10))
dob = date(int(year_of_birth), 1, 1) + timedelta(day_of_year - 1)
dob = dob.strftime("%Y-%m-%d")
return dob
Here is the complete program that creates synthetic demographic data with Copilot’s assistance:
To make this example more realistic, you could use Copilot’s assistance to write algorithms capable of more accurately representing the nuanced associations and correlations between age, gender, race, marital status, religion, and political affiliation.
Here is an example of the synthetic demographic data output by the example application:
Generative AI Tools for Unit Testing
In addition to writing code and documentation, a common use of generative AI code assistants like Copilot is unit tests. For example, we can create unit tests for each function in our coffee shop sales data code generator, using the same method of prompting with code comments.

Conclusion
In this post, we learned how Generative AI could assist us in creating synthetic data for software development, analytics, and machine learning. The examples herein generated data using simple techniques. Using advanced modeling techniques, we could generate increasingly complex, realistic synthetic data.
To learn about other ways Generative AI can be used to assist in writing code, please read my previous article, Ten Ways to Leverage Generative AI for Development on AWS.
🔔 To keep up with future content, follow Gary Stafford on LinkedIn.
This blog represents my viewpoints and not those of my employer, Amazon Web Services (AWS). All product names, logos, and brands are the property of their respective owners.
Navigating the World of Generative AI: A Guide to Essential Terminology
Posted by Gary A. Stafford in AI/ML, Machine Learning, Technology Consulting on April 9, 2023
Learn the essential terms and concepts you need to know to navigate the rapidly evolving world of generative AI

Generative AI is a fascinating and rapidly evolving field that has the potential to transform the way we interact with technology. However, with so much buzz and hype surrounding this topic, making sense of it all can be challenging. In this article, we’ll cut through the noise and gain a clear understanding of the essential terminology you need to know to navigate the world of generative AI.
According to a variety of sources, including McKinsey & Company and Vox Media, the critical difference between generative AI and other emerging technologies is that millions of people can — and already are — using it to create new content, such as text, photos, video, code, and 3D renderings, from data it is trained on. Recent breakthroughs in the field have the potential to drastically change the way we approach content creation. This has led to widespread excitement and some understandable apprehension about the potential for generative AI to impact virtually every aspect of society and disrupt industries, including media and entertainment, healthcare and life sciences, education, advertising, legal services, and finance.
Even if your current role is not in technology, it is highly likely that generative AI will have a direct impact on both your personal and professional life.
Gary Stafford
Even if your current role is not in technology, it is highly likely that generative AI will have a direct impact on both your personal and professional life. Familiarizing yourself with basic terminology related to generative AI can help you better comprehend the discussions on social media and in the news.
Terminology
Let’s explore the following terminology (in alphabetical order):
- Artificial General Intelligence (AGI)
- Artificial Intelligence (AI)
- ChatGPT
- DALL·E
- Deep Learning (DL)
- Generative AI
- Generative Pre-trained Transformer (GPT)
- Intelligence Amplification (IA)
- Large Language Model (LLM)
- Machine Learning (ML)
- Neural Network
- OpenAI
- Prompt Engineering
- Reinforcement Learning with Human Feedback (RLHF).
Below is a knowledge graph, created with OpenAI ChatGPT, showing the approximate relationships between the post’s terms.

Artificial General Intelligence (AGI)
According to the all-new Bing Chat, based on ChatGPT, artificial general intelligence (AGI) is the ability of an intelligent agent to understand or learn any intellectual task that human beings or other animals can. It is a primary goal of some artificial intelligence research and a common topic in science fiction and Futurism. According to Forbes, which also prompted ChatGPT, Artificial General Intelligence (AGI) refers to a theoretical type of artificial intelligence that possesses human-like cognitive abilities, such as the ability to learn, reason, solve problems, and communicate in natural language.
Eliezer Yudkowsky is an American researcher, writer, and philosopher on the topic of AI. The podcast Eliezer Yudkowsky: Dangers of AI and the End of Human Civilization, by prominent MIT Research Scientist Lex Fridman, explores various aspects of artificial general intelligence against the backdrop of the recent release of OpenAI’s GPT-4.
Artificial Intelligence (AI)
According to the Brookings Institute, AI is generally thought to refer to machines that respond to stimulation consistent with traditional responses from humans, given the human capacity for contemplation, judgment, and intention. Similarly, according to the U.S. Department of State, the term artificial intelligence refers to a machine-based system that can, for a given set of human-defined objectives, make predictions, recommendations, or decisions influencing real or virtual environments.

ChatGPT
ChatGPT, according to ChatGPT, is a large language model developed by OpenAI. I was trained on a massive dataset of human-written text using a deep neural network (DNN) architecture called GPT (Generative Pre-trained Transformer). Its purpose is to generate human-like responses to questions and prompts, engage in conversations, and perform various language-related tasks. It is a virtual assistant capable of understanding and generating natural language.
DALL·E
According to Wikipedia, DALL·E is a deep learning model developed by OpenAI to generate digital images from natural language descriptions, called prompts. DALL·E is a portmanteau of the names of the animated robot Pixar character WALL-E and the Spanish surrealist artist Salvador Dalí. According to OpenAI, DALL·E is an AI system that can create realistic images and art from a description in natural language. OpenAI introduced DALL·E in January 2021. One year later, in April 2022, they announced their newest system, DALL·E 2, which generates more realistic and accurate images with 4x greater resolution. DALL·E 2 can create original, realistic images and art from a text description. It can combine concepts, attributes, and styles.
Deep Learning (DL)
According to IBM, deep learning is a subset of machine learning (ML), which is essentially a neural network with three or more layers. These neural networks attempt to simulate the behavior of the human brain — albeit far from matching its ability — allowing it to “learn” from large amounts of data. While a neural network with a single layer can still make approximate predictions, additional hidden layers can help to optimize and refine for accuracy.
Generative AI
According to Wikipedia, generative artificial intelligence (AI), aka generative AI, is a type of AI system capable of generating text, images, or other media in response to prompts. Generative AI systems use generative models such as large language models (LLMs) to statistically sample new data based on the training data set used to create them.
Generative Pre-trained Transformer (GPT)
According to ChatGPT, Generative Pre-trained Transformer (GPT) is a deep learning architecture used for natural language processing (NLP) tasks, such as text generation, summarization, and question-answering. It uses a transformer neural network architecture with a self-attention mechanism, allowing the model to understand each word’s context in a sentence or text. The success of GPT models lies in their ability to generate natural-sounding and coherent text similar to human-written language. The term “pre-trained” refers to the fact that the model is trained on large amounts of unlabeled text data, such as books or web pages, to learn general language patterns and features, before being fine-tuned on smaller labeled datasets for specific tasks.
According to ZDNET, GPT-4, announced on March 14, 2023, is the newest version of OpenAI’s language model systems. Its previous version, GPT 3.5, powered the company’s wildly popular ChatGPT chatbot when it launched in November 2022. According to OpenAI, GPT-4 is the latest milestone in OpenAI’s effort to scale up deep learning. GPT-4 is a large multimodal model (accepting image and text inputs, emitting text outputs) that, while less capable than humans in many real-world scenarios, exhibits human-level performance on various professional and academic benchmarks.
Intelligence Amplification
According to Wikipedia, intelligence amplification (IA) (aka cognitive augmentation, machine-augmented intelligence, or enhanced intelligence) refers to the effective use of information technology in augmenting human intelligence. Similarly, Harvard Business Review describes intelligence amplification as the use of technology to augment human intelligence. And a paradigm shift is on the horizon, where new devices will offer less intrusive, more intuitive ways to amplify our intelligence.
In his latest book, Impromptu: Amplifying Our Humanity Through AI, co-authored by ChatGPT-4, Greylock general partner Reid Hoffman discusses the subject of intelligence amplification and AI’s ability to amplify human ability. The topic was also explored in Hoffman’s interview with OpenAI CEO Sam Altman on Greylock’s podcast series AI Field Notes.
Large Language Model (LLM)
According to Wikipedia, a large language model (LLM) is a language model consisting of a neural network with many parameters (typically billions of weights or more), trained on large quantities of unlabelled text using self-supervised learning. Though the term large language model has no formal definition, it often refers to deep learning models having a parameter count on the order of billions or more.
Machine Learning (ML)
According to MIT, machine learning (ML) is a subfield of artificial intelligence, which is broadly defined as the capability of a machine to imitate intelligent human behavior. Artificial intelligence systems are used to perform complex tasks in a way that is similar to how humans solve problems. The function of a machine learning system can be descriptive, meaning that the system uses the data to explain what happened; predictive, meaning the system uses the data to predict what will happen; or prescriptive, meaning the system will use the data to make suggestions about what action to take.
Neural Network
According to MathWorks, a neural network (aka artificial neural network or ANN) is an adaptive system that learns by using interconnected nodes or neurons in a layered structure that resembles a human brain. A neural network can learn from data to be trained to recognize patterns, classify data, and forecast future events. Similarly, according to AWS, a neural network is a method in artificial intelligence that teaches computers to process data in a way that is inspired by the human brain. It is a type of machine learning process called deep learning that uses interconnected nodes or neurons in a layered structure that resembles the human brain. It creates an adaptive system that computers use to learn from their mistakes and improve continuously.
Types of Neural Networks
Deep neural networks (DNNs) are improved versions of conventional artificial neural networks (ANNs) with multiple layers. While ANNs consist of one or two hidden layers to process data, DNNs contain multiple layers between the input and output layers. Convolutional neural networks (CNNs) are another kind of DNN. CNNs have a convolution layer, which uses filters to convolve an area of input data into a smaller area, detecting important or specific parts within the area. Recurrent neural networks (RNNs) can be considered a type of DNN. DNNs are neural networks with multiple layers between the input and output layers. RNNs can have multiple layers and can be used to process sequential data, making them a type of DNN.

OpenAI
OpenAI is a San Francisco-based AI research and deployment company whose mission is to “ensure that artificial general intelligence benefits all of humanity.” According to Wikipedia, OpenAI was founded in 2015 by current CEO Sam Altman, Greylock general partner Reid Hoffman, Y Combinator founding partner Jessica Livingston, Elon Musk, Ilya Sutskever, Peter Thiel, and others. OpenAI’s current products include GPT-4, DALL·E 2, Whisper, ChatGPT, and OpenAI Codex.

Prompt Engineering
According to Cohere, prompting (aka prompt engineering) is at the heart of working with LLMs. The prompt provides context for the text we want the model to generate. The prompts we create can be anything from simple instructions to more complex pieces of text, and they are used to encourage the model to produce a specific type of output. Cohere’s Generative AI with Cohere blog post series is an excellent resource on the topic of Prompting. Similarly, according to Dataconomy, using prompts to get the desired result from an AI tool is known as AI prompt engineering. A prompt can be a statement or a block of code, but it can also just be a string of words. Similar to how you may prompt a person as a starting point for writing an essay, you can use prompts to teach an AI model to produce the desired results when given a specific task.
Reinforcement Learning with Human Feedback (RLHF)
According to Scale AI in their blog, Why is ChatGPT so good?, instead of simply predicting the next word(s), large language models (LLMs) can now follow human instructions and provide useful responses. These advancements are made possible by fine-tuning them with specialized instruction datasets and a technique called reinforcement learning with human feedback (RLHF). Similarly, according to Hugging Face, RLHF (aka RL from human preferences) uses methods from reinforcement learning to directly optimize LLMs with human feedback. RLHF has enabled language models to begin to align a model trained on a geprogneral corpus of text data to that of complex human values.
Ready for More?
Mastered all the terminology, ready for more? Here are some additional generative AI terms for you to learn:
- Alignment (AI Alignment, Aligned AI)
- Attention (Self-attention)
- Backpropagation
- Embeddings
- Foundational Model
- Next-Token Predictors
- Parameter
- Reinforcement Learning (RL)
- Self-Supervised Learning (SSL)
- Temperature
- Tokenization
- Transformer
- Vector
- Weight
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This blog represents my viewpoints and not those of my employer, Amazon Web Services (AWS). All product names, logos, and brands are the property of their respective owners.